IN THE current uncertain economic climate and unpredictable job market, global research has revealed that "emerging adults", also known as "Generation Y" (born between 1980 and 1995), are attempting to adapt to these conditions by seeking alternative forms of employment by pursuing entrepreneurial activities.
Generation Y is faced with a barrage of unique challenges when entering the work environment that are distinctive to their generation. The youth today are joining an unpredictable job market plagued by poor global economic conditions that has resulted in an escalating mass of unemployed youths.
With limited formal jobs available and a soaring youth-unemployment rate, one would expect South African youth to seek alternative forms of employment, such as self-employment. However, this is not the case. Even when young people here establish businesses, it is sometimes difficult for them to be visible to large clients.
Drake & Scull Facilities Management (DSFM), a subsidiary of the Tsebo Outsourcing Group, recognises the need to assist with business and job creation in South Africa.
To this end it has created DSFM Delivery through which it aims to establish sustainable employment and enterprise opportunities.
DSFM Delivery follows a franchise approach to the provision of maintenance services to clients.
Each franchisee is 100% owner-managed, operates independently within its own client environment with its own vehicles, staff and tools and employs members of its community.
DSFM ensures that the systems, practices and processes of all franchisees meet its own high standards.
Ensuring that small and emerging enterprises can effectively provide services to large clients enables them to grow, creating jobs in the process and building small businesses into larger businesses.
For the client, the fact that the franchisees operate in accordance with, and under the guidance of, an established market leader ensures that their quality and service levels meet the highest standard.
This initiative has been recognised by the government as a potential contributor to job creation.
Last year Tsebo was one of the four successful applicants out of 3000 to receive support from the National Job Fund.
"DSFM Delivery is currently being rolled out as an initiative that has improved service at the local level of job creation, skills development and community upliftment in South Africa," says DSFM CEO John Wentzel.
"We need a countrywide solution for the problems we face and this can be achieved by ensuring that business engages with government more effectively rather than playing the pointing game," he says.