Many tunes to make a single song
LIKE a new broom that is expected to sweep clean, new South African Music Awards (Samas) CEO Nhlanhla Sibisi has wasted no time in introducing new ideas.
Music categories such as best sokkie dans album will now become best kontemporêre musiek album; best smooth urban album has been changed to best R&B/soul/reggae album and the best street urban album category has been converted to best rap album.
Previously, for best live DVD, only the producer would receive an award. Sibisi has changed that to reward both the producer and the artist involved.
However, there will now be one award for remix of the year instead of two.
"Though we have tweaked it slightly and changed some categories, we are keeping a similar format while once again paying tribute to the best in the local music industry and the most talented creative people involved in it," says Sibisi.
He says most of the changes are not entirely of his own making but are the result of considering the views of others.
"Extensive consultation and feedback from stakeholders, including record companies and the media, resulted in this shift. We simply listened to honest criticism and took the decision to satisfy the public's demands," he says.
Additionally, next year's event will be screened live on a Saturday.
"Unlike this year's Samas that were screened on a Monday, we will move back to screening live on a Saturday because we noticed that the audience is more attentive when the show does not interfere with their favourite soapies," he says.
Sibisi, who cut his teeth in the music industry as a media lawyer at Webber Wentzel and later at the Recording Industry of South Africa (Risa), says his aim is to use the awards to create "social cohesion".
"I've been engaging with record companies and the media because they are the eyes and ears of the public."
He says he has engaged with everyone in the industry to "ensure we bridge gaps ... and in that way social cohesion can be achieved".
The two-day event will take place at Sun City in May next year.
Entries for record companies to select musicians for nomination closes on November 30.
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